Tican pledges higher price for pigs in the years ahead

Tican, a competitor of Danish Crown, commits to offering higher pig prices in the next years, CEO Steen Sønnichsen says to Børsen. This is part of Tican’s strategy to compete with slaughterhouses in Germany and Poland, where prices are currently higher. By 2025, Tican expects to match German prices temporarily, with a consistent alignment by 2026. In contrast to Danish Crown, which is downsizing and laying off employees, Tican plans to hire an additional 350 employees due to increased slaughtering volumes. Danish Crown’s challenges include losing suppliers to Tican and coping with increased piglet exports abroad. To attract more pigs, Danish Crown has introduced bonuses for shareholders exceeding delivery expectations. Tican, owned by Tönnies, aims to maintain a workforce of around 1000 and handles about 3.8 million pigs annually.