Pandora’s lab-grown diamond sales soar

Danish jewelry company Pandora reports nearing their 2026 goal with a significant increase in lab-created diamond sales. In the second quarter, sales rose to 61 million kroner from 32 million last year, yet this constitutes only 1% of total revenue. The company, still a newcomer in this market, has introduced these diamonds in select markets including the UK, USA, Canada, and Denmark. CEO Alexander Lacik points to the long-term potential in the shift from mined to lab-created diamonds, which produce 95% less CO2. Contributing to overall growth, this increase, along with other factors, has led Pandora to increase its organic growth forecast to 9-12% for the year.