Denmark refers fake ads case to EU

Danish authorities have escalated an investigation concerning the use of local TV hosts in fraudulent social media advertising campaigns to the European Commission. Notably, celebrities such as Divya Das and Anders Lund Madsen have been exploited by these deceptive advertisements. The Danish Competition and Consumer Authority (DCCA) made this decision after initial probes suggested that Meta, the company operating Facebook and Instagram, might have violated regulations by allowing the spread of illegal content on its platforms. EU legislation mandates social platforms to diligently address notifications of illicit content promptly and forestall systematic risks posed by their services. The DCCA questions Meta’s adherence to these legal obligations, prompting them to pass the case to the European Commission and the Irish Consumer Agency, as Meta’s European headquarters are located in Dublin. Both DR and TV 2 previously confronted Meta publicly and called for accountability in eliminating misleading ads.