Today’s news / North jutland clothing firm hits record revenue
Shaping New Tomorrow was founded by Kasper Ulrich, Christian Aachmann, and Christoffer Bak. (Archive photo). Photo: Bo Amstrup/Ritzau Scanpix

North jutland clothing firm hits record revenue

Shaping New Tomorrow, a North Jutland clothing business, continued to grow in the fiscal year of 2022/2023, increasing its revenue by 25 million kroner from the previous year’s 400 million kroner, despite not disclosing the exact figure. The company’s after-tax profit, however, decreased from 24.9 million kroner to 19.1 million kroner due to higher production costs in Portugal. The company’s decision to maintain and develop production in Portugal was a strategic choice to retain the quality they are known for. Half of the revenue came from their ten stores in Denmark and Germany. The brand, which became well-known after being featured on the show ‘Dragons’ Den’ in 2018, will now expand to women’s clothing. Kasper Ulrich, the CEO, notes considerable growth in the women’s segment. A new store opened in Stockholm at the beginning of the current fiscal year with another planned in Sweden during spring.