Today’s news / Taylor Swift may boost SAS’s passenger growth
A series of concerts with the world star Taylor Swift in Stockholm has probably contributed to raising the passenger numbers at SAS, according to an analyst. (Archive photo). Photo: Christine Olsson/Tt/Reuters

Taylor Swift may boost SAS’s passenger growth

The performance of Taylor Swift and the hosting of Eurovision in Sweden are likely contributors to SAS’s passenger growth in May, according to Jacob Pedersen, Sydbank’s head of equity analysis. SAS experienced an 8% increase in travelers compared to the previous year, with over 2.3 million passengers. SAS CEO Anko van der Werff expressed satisfaction with the growing passenger volume and a rising load factor, indicating progress towards profitability.